Concept and design for the New Look Photo Studio, an interactive shopper experience in New Look's flagship Dublin store.
The Studio enables shoppers to upload a photo to a virtual New Look magazine cover. The permanent Photo Studio area has its own changing rooms, where customers can try on clothing before their shoot. In the adjacent studio area customers activate a virtual photographer via a 32-inch touchscreen, taking Four photos, their favourite uploaded to a virtual New Look magazine cover, showing on a 5m screen in-store. Shoppers can then share the photos on Facebook.
As lead creative on the project, I designed the kiosk itself, the graphics for the touch screen interface, much of the on-screen messaging as well as storyboarding the five teaser films shown on the giant in-store display.
Films directed and produced by Lee Devine and the IncrediBull film team.